SMC’s Marketing Checklist

Use the Marketing Checklist to Improve Your Marketing.
The best way to improve your marketing is to get to the root of what the problem really is. It’s been my experience that highly successful businesses have identified and successfully addressed each of the marketing challenges on the Marketing Checklist. The checklist was designed to help you zero in on what is working, what isn’t working and what you need to pay the most attention to in your business.

Work through the Marketing Checklist and see what marketing concerns matter the most to you.

Complete the following checklist to determine what concerns you the most about your marketing.

 

Concerned

Somewhat concerned

Not concerned at all

We don’t have a satisfactory number of customers/clients

 

 

 

We don’t have a satisfactory number of the kind of customers/clients we want

 

 

 

Customers are getting more price sensitive

 

 

 

We don’t have enough good qualified leads

 

 

 

Our customers don’t see the difference between our products and services and those of the competition

 

 

 

We have to give away a lot of costly services and add-ons to make the sale

 

 

 

The competition regularly matches or undercuts our pricing

 

 

 

Advertising is expensive and not very effective

 

 

 

We’re spending too much on sales promotions and not getting results

 

 

 

Sales are falling because customers are leaving

 

 

 

Sales are slowing and we don’t have enough new customers in the pipeline

 

 

 

Sanders Martin Consulting, L.L.C.

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