Here’s How SMC Works

Our clients contact us because they all have a common desire to attract and retain more of the right kinds of customers /clients for their businesses. 

Getting Acquainted

We start helping by spending some time on the phone to learn more about your business and your particular marketing issues. Together we determine if there’s a good fit between your needs and the services SMC offers.

Here’s how we work if we decide it makes sense to work together.

• Our first job is to understand clearly what attracts a preferred buyer to businesses like yours.
   
• Then we determine exactly what is keeping your business from attracting and/or retaining the number of preferred customers you’d like to have.
   
• It might be your promotion, the sales process, your offering, pricing, your marketing processes, customer service practices, or even the types of customers/clients you’ve targeted. Typically, most organizations’ marketing issues stem from more than one cause.
   
• Once we identify the root causes, we develop and apply the appropriate set of proven marketing tools and strategies that can fix your problem.
   
• The result is higher revenues and profits for your business.

If there isn’t a fit, Kathy will make every effort to direct you to resources that can address your problem.

SMC’s Solutions

SMC’s solutions are classified under three broad categories -  Marketing Checkups, Marketing Strategy Services and On-site Learning. It’s important to note that many clients benefit from the use of some combination of services from all three categories.

About Marketing Checkups

Marketing Checkups are best suited for firms that have an established, formal marketing program and/or function in place but want to improve their overall marketing performance and aren’t sure how to do it.

About Marketing Strategy Services

Marketing Strategy Services involve custom one-to-one consulting projects. Marketing Strategy Services work well for those successful businesses that have reached a growth plateau and are ready to grow to a higher level.

About On-site Learning

On-site Learning involves marketing training delivered in seminar and workshop format.

These services are appropriate when top management and staff is responsible for marketing activities yet need more business-to-business or professional services marketing training. SMC’s seminars and workshops provide the information and skills companies need to market successfully.