Core Marketing Seminars & Skills Training Workshops

What makes marketing work?

Marketing works successfully when the people who are responsible for marketing activities understand the “hows” and “whys” of marketing. The simple truth is that without good marketing skills, you won’t have enough customers. If you don’t have enough customers you don’t make money.

So why is there a problem?

The reality is that you’re so busy running the business you don’t have the luxury of taking the time to study and build top-notch marketing skills in yourself and your employees. So how can you and your staff learn solid business-to-business marketing principles and apply them in a reasonable amount of time for a reasonable amount of money?

What is the answer?

SMC’s Core Marketing Seminars & Skills Training Workshops teach clients how to effectively choose and use proven marketing principles, practices, and skills

Six Core Marketing Seminars address the “whys” of marketing. Seminar topics cover every area of marketing strategy such as:

• Marketing in the Real World
• Promoting Your Products, Services & Your Business
• The Price is Right
• Getting & Keeping Customers
• Outsmarting the Competition
• Business-building Marketing Plans

Each core topic is customized to address your unique business requirements and industry-specific issues.  Click here to view a sample seminar agenda.

Skills Training Workshops teach the “hows.” Workshops are individually designed to meet your specific needs.  They can range from how to write a press release to how to put together a marketing plan. The choice is up to you.

Here’s how it works

• We first do a needs assessment and choose the best Core Marketing Seminar or develop a custom Skills Training Workshop for your situation.
• Next we’ll determine format, preferred supporting materials, dates, times and number of participants.
• Kathy’s job is to design the training, develop all supporting materials, and deliver.
• Your job is to apply what you learn to your marketing situation.

Why it works

The training more than pays for itself when you use one single idea to sign up one more customer.

• Marketing concepts and techniques are communicated clearly and in simple language.
• You can choose ½-day, 1-day or 2-day formats.
• Clients can choose a single seminar/workshop or some combination.
• The sessions are designed to address each client’s unique situation
• Satisfaction is guaranteed

If you’d like to learn more about how to build your organization’s marketing expertise at a reasonable cost, give Kathy a call at (208) 463-9308 She’ll be happy to discuss your situation and answer any of your questions at no charge.