Are Marketing Strategy Services Appropriate for Your Business?

Are You Performing the Five Major Marketing Tasks?

Profitable businesses consistently perform five major marketing tasks really well: 

They routinely:

• Get the attention of enough of the right kinds of potential customers/clients
• Provide enough meaningful information so prospects want to explore buying or working with them
• Do the right things so customer interest turns into a commitment to buy products or services
• Set the price for the offering to make an acceptable profit
• Serve clients/customers so well that customers return and send referrals

Who Is A Good Candidate for Marketing Strategy Services?

If you’re doing all five you probably have more business than you can handle. If you feel you could improve, it might make sense to get some help.

Good candidates for Marketing Strategy Services share key characteristics. You are seriously committed to improving your marketing practices and skills. You can invest a certain amount of time, money, and energy to marketing. You are willing to try marketing activities that may be outside of your current comfort zone. You are patient and understand that good marketing results always take time. You can take both direction and decisive action.

If this sounds like you, we can work together successfully.

SMC’s 7- Step Approach

Kathy takes a 7-step approach in working with clients:

Step 1 - Understand the business
Step 2 - Identify the symptoms of underlying marketing problem(s)
Step 3 - Review current marketing practices
Step 4 - Diagnose root causes of the marketing problem(s)
Step 5 - Recommend workable solutions
Step 6 - Develop appropriate tools and skills
Step 7 - Prepare the Marketing Action Plan

How It All Works

The length and scope of one-on-one consulting engagements is determined by each client’s particular marketing challenges. A typical engagement would include meetings over a three to six month time period. Often the final output is a detailed marketing plan that can be implemented over a one-year time frame.

Consulting sessions are either face-to-face or by phone. A typical meeting runs from 90 minutes to 2 hours. Faxes, phone calls, and e-mails are used as needed to keep the process moving forward.

Marketing Strategy Services are typically paid on a monthly basis. Rates are agreed upon in a detailed proposal outlining both SMC’s and the client’s responsibilities and contributions before starting the work.

How To Get Started

If you feel Marketing Strategy Services are an appropriate solution for you, call Kathy at (208) 463-9308. We’ll set up an appointment and determine if it makes sense for us to work together.