About Sanders Martin Consulting

We help companies attract more profitable customers.

How We Do It
We do this by helping clients diagnose exactly why they don’t have the number or the type of customers they want. Then we work together to turn that situation around by providing all the marketing skills and tools clients need to attract, sell, and keep the kind of customers they want. The net result is higher income, a lot less stress and time and cost savings.

Who We Help
We work with CEOs, executives, upper management, principals, and owners of professional services firms and small to mid-size companies who sell their products and services to other businesses.

Signs of Need for SMC’s Services
We can help clients who are experiencing the following:

• Not enough of the right kinds of customers/clients
• Falling revenues
• Unhappy with results from marketing activities and expenditures
• Difficulty in finding and attracting the right kinds of customers/clients
• Losing business to competitors on price

Target Clients
SMC works with businesses across all industry sectors. The following have a higher likelihood of benefiting from working with us:

• Established business-to-business firms with 5 or more employees
• Companies who sell products and services to business, industrial, government and institutional buyers.
• Professional service firms providing problem solving and advisory services such as legal, accounting, architectural, and engineering firms.
• Economic development groups such as Chambers of Commerce who are interested in marketing their areas to businesses, residents, and visitors
• Trade and professional associations who hold local, regional, and national meetings for information, networking & training purposes

Specific Services
We offer the following services:

• Marketing Checkups
• Marketing Strategy Consulting
• Core Marketing Seminars and Marketing Skills Workshops

History
Kathy Martin started the business in 1996, shortly after returning to the Boise area and recognizing the opportunity to put her business experience and education in strategic planning, business management, and marketing to work in the growing Treasure Valley area.

While developing strategic and operational business and marketing plans for start-ups and established businesses, it became apparent that a lack of marketing experience and expertise were at the root of a majority of business challenges faced by client companies.

Today SMC focuses on delivering marketing expertise and education to clients who want to develop professional marketing skills and expertise within their own organizations.

How SMC Helps Clients
Clients who chose to work with SCM can:

• Significantly shorten their marketing learning curve. SCM provides valuable insights in a few hours from the education and experience accumulated over 18 years of real world marketing experience.
• Implement sound marketing methods that give the firm the ability to market less expensively, yet more effectively.
• Build a real and sustainable advantage over the competition by delivering better value to their customers.
• Focus on resolving the real marketing issues versus spending more money on promotion and advertising activities with unsatisfactory results.

Now would be a good time to check out Here’s How SMC Works.