About On-Site Learning

What is On-site Learning?

On-site learning is training that builds management and employee marketing expertise and skills. There are two basic types – Core Marketing Seminars and Skills Training Workshops.

Core Marketing Seminars address the “whys” of marketing and each covers a crucial area of marketing strategy.

Skills Training Workshops address the “hows” of marketing and cover specific marketing skills.

Who benefits from On-Site Learning?

On-Site Learning is appropriate for firms that want to build top-notch marketing expertise within the firm. It also benefits those firms that:

• Require professionals to do marketing in addition to their “real jobs”
• Don’t yet have an established marketing function
• Are ready to start preparing a focused marketing plan

What do you get?

The deliverable is a full or half day of marketing training that:

• Is customized to address specific client industry and business requirements
• Includes useful marketing tools and supporting materials
• Is informative and entertaining
• Is immediately applicable to the client’s business

How does On-site Learning benefit clients?

Clients benefit four ways through:

• A significantly shortened marketing learning curve
• A mastery of marketing strategies and skills at a reasonable cost
• Access to 15 years of successful real world marketing experience
• Elimination of costly marketing trial and error

If you’d like to know more, go to On-Site Learning and Core Marketing Seminars & Skills Training Workshops.