About Marketing Checkups

What is a Marketing Checkup?

A Marketing Checkup is an objective performance appraisal of all your organization’s activities that affect your marketing results. It includes:

• Phone or face-to-face meetings to discuss current marketing practices
• Review of all marketing related plans, materials, and processes
• Analysis to identify opportunities
• Analysis to identify problem areas that are keeping the firm from attracting enough of the right kinds of clients

Who is it appropriate for?

A Marketing Checkup is best suited for companies that have an established marketing program and/or function in place. The checkup works well for clients who want to improve their overall marketing performance in all major areas that affect marketing results.

What do you get?

The deliverable is a written action report. The report spells out in detail:

• What is working
• What isn’t working
• How marketing practices can be improved upon
• What needs to be done

How does it help you?

A Marketing Checkup provides a marketing improvement roadmap. The Marketing Checkup process:

• Improves marketing results
• Saves time and resources
• Saves you money

If you’d like to know more go to The Marketing Checkup and the 7-Step Marketing Checkup Process